Drive Repeat Purchases
Enable reorder links, cross-sell complementary products, and serve recipe-driven upselling — turning a one-time buyer into a loyal repeat customer from every scan.
Sell More Products with Smarter Packaging
Every product you sell is a missed conversation with your customer. SmartLinks turns passive packaging into an active sales channel — driving repeat purchases, capturing first-party shopper data, and building direct consumer relationships that bypass the retailer.
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Key Features
Connected Packaging Features for Food & Drink
Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products
Origin, Provenance & Multi-Language
Brand storytelling that drives purchase decisions. Bring your ingredients, recipes, and farming partnerships to life — and serve it all in the consumer's language automatically, unlocking international growth without reprinting.
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01Food & Drink Revenue & Consumer Engagement Solutions
Turn Every Pack Into a Sales Channel
Your products don't stop generating revenue at the checkout. Every scan is an opportunity to drive another purchase, capture valuable shopper data, and own the customer relationship — even when you sell through supermarkets.
Capture First-Party Data
Build detailed shopper profiles even through supermarket distribution. Know your customers by name, preference, and purchase history — data that's yours, not the retailer's.
Run Competitions & Promotions
Launch time-limited offers, prize draws, and loyalty rewards triggered by product scans. Keep campaigns fresh without reprinting — update promotions in real-time.
Own the Customer Relationship
Build a direct brand-to-consumer channel that bypasses retailer intermediaries. Engage shoppers after they leave the store with personalised content and offers.
02How It Works
Go live in under an hour — no complex integration required
Step 01 of 03 · Example product page
03Accessibility & Allergens
Protecting Consumers, Beyond Compliance
2 million people in the UK have a diagnosed food allergy. SmartLinks makes allergen and dietary information truly accessible — not just legally compliant.
- Instant Allergen AlertsImmediately warn consumers if a product contains their known allergens — before they even read the label.
- Accessible by DesignLarge fonts, high contrast, screen reader compatible. Allergy information that works for everyone.
- Multi-Language SupportPresent critical dietary and allergen information in the consumer's language — no packaging reprint needed.
- 3rd Party IntegrationsPartner with accessibility tools and allergy apps to reach consumers where they already manage their dietary needs.
- Natasha's Law CompliantGo beyond the legal minimum. Full ingredient and allergen declarations, digitally accessible from every pack.
- Personalised PreferencesRemember each consumer's language and dietary profile so every scan delivers relevant, tailored information.
SmartLinks Hub
Your Post-Purchase Growth Engine
Platform
You sell through supermarkets — but the customer relationship doesn't have to end at the checkout. The Hub turns every product into a direct channel for reorders, recipes, and first-party data.
Recipe-Driven Reorders
Serve recipes from the pack that link directly to repurchase — turning meal inspiration into repeat revenue.
AI Ingredient Assistant
Instant answers on allergens, storage, and substitutions — trained on your product data, available 24/7.
First-Party Data Capture
Build shopper profiles even through retail distribution. Know your customers by name, preference, and purchase history.
One Platform, Not Seven
Replace your recipe site, allergen database, competition tools, and CRM with a single post-purchase platform.
Industry Use Cases
Ready Meals & Convenience — Full ingredient transparency, heating instructions, and cross-sell meal deals — turning convenience shoppers into loyal customers.
Fresh Produce & Meat — Farm-to-fork provenance, batch traceability, and recipe inspiration that drives premium positioning and repeat purchases.
Bakery & Confectionery — Allergen declarations, ingredient stories, and seasonal promotions that connect artisan bakers directly with their customers.
Sauces, Oils & Condiments — Origin stories, recipe pairings, and cross-sell suggestions that turn a single purchase into a pantry full of your products.
Health Foods & Supplements — Detailed nutritional data, usage guidance, and subscription reorder links for health-conscious consumers who demand transparency.
Frozen & Chilled — Storage instructions, batch tracking, and meal planning ideas that keep your products top of mind in every freezer and fridge.
Transform Your Food & Drink Packaging
Stop losing customers at the checkout. SmartLinks QR codes turn every product into a direct sales channel — driving repeat purchases, capturing data, and building relationships that grow your brand.