Drive Repeat Purchases
Enable consumers to reorder their favourite expressions directly from the bottle. Suggest limited editions and complementary products to increase basket value.
Digital Solutions for Whisky & Spirits
The GS1 Digital Link QR code programme is revolutionising the spirits industry. Connect every bottle to a rich digital portal — from provenance and tasting notes to authentication and collector experiences. One scan, endless possibilities.
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Key Features
Connected Packaging Features for Spirits & Whisky
Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products
Digital Product Portals
Connect physical bottles to their digital identities using QR codes or NFC technology. Deliver rich product information, provenance details, and interactive experiences with a single scan.
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Spirits Revenue & Collector Engagement Solutions
Turn Every Bottle Into a Brand Experience
Your whisky doesn't stop creating value at the point of sale. Every scan is an opportunity to engage connoisseurs, verify authenticity, and build lasting relationships with collectors and enthusiasts worldwide.
Capture First-Party Data
Build detailed profiles of your most engaged consumers. Understand preferences, drinking occasions, and purchasing patterns — even through third-party retailers.
Verify Authenticity
Give consumers confidence with instant authentication. Combat counterfeiting and grey market diversion with tamper-evident digital seals on every bottle.
Tell Your Distillery Story
Share your heritage, craftsmanship, and the people behind every expression. Connect consumers emotionally with the art of distillation.
How It Works
Go live in under an hour — no complex integration required
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Apply SmartLinks to Bottles
Embed GS1 Digital Link QR codes on labels, boxes, or caps — or integrate NFC technology directly into packaging during production.
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Technology Tiers
A Solution for Every Bottle
From mass-market to ultra-premium, choose the right level of digital engagement and authentication for your range.
Standard
SmartLinks QR Code
- Mass-produced products tracked by SKU or batch
- Delivers wide insights across your entire range
- Enables customer service, engagement, and product information
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Collectors & Connoisseurs
Empowering Collectors, Creating Connoisseurs
Build trust in your brand with SmartLinks industry-leading authentication solutions. Bulletproof your supply chain, lock out grey markets, and protect against counterfeit products.
Certificate of Authenticity
Provide collectors with digital proof of authenticity and product ownership, enhancing the value of every bottle.
Brand Story & Heritage
Share your origin stories, production methods, and tasting notes to create deeper connections with connoisseurs.
Collector's Community
Build exclusive clubs, enable ownership history tracking, and create collector logbooks for enthusiasts.
The SmartLink™ App Toolset
- Links to repurchase or gift products
- Exclusive offers & related products
- Access to events & VIP areas
- Competitions, games & prizes
- Tasting guides & how-to videos
- Registration & proof of purchase
- Ownership history & transfers
- Links to community & collectors
Cask Technology
Transform Oak into Intelligence
SmartCask is the world's first dual NFC/RFID smart tag system for spirit cask tracking. Create digital twins for every cask in your warehouse, enabling real-time lifecycle management from cooperage to consumer.
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Authenticity Guaranteed
Dual NFC/RFID tags create tamper-evident digital seals for every cask
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Regulatory Compliance
Automated audit trails and documentation for spirit regulations
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Ownership Transparency
Clear provenance tracking for investors and collectors
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Lifecycle Tracking
Monitor every cask from first fill to final pour
SmartLinks Hub
Your Post-Purchase Connoisseur Platform
The bottle sells once — but the brand relationship should last a lifetime. The Hub turns every expression into a direct channel for reorders, collector engagement, and distillery experiences.
Living Bottle Pages
Provenance, tasting notes, cask details, and authenticity verification — all from a single scan on the bottle.
AI Spirit Guide
Expert answers on flavour profiles, cocktail recipes, and food pairings — trained on your distillery data, always available.
Collector & Club Revenue
Drive limited edition pre-orders, exclusive club memberships, and cross-sell complementary expressions from the bottle.
Authentication + Commerce
Anti-counterfeiting verification, ownership transfers, and regulatory compliance — all from one unified platform.
Who it's for
Industry Use Cases
Single Malt Distilleries
Showcase cask origins, age statements, and limited editions. Connect collectors directly to your distillery shop and exclusive releases.
Blended Whisky Brands
Share master blender notes, component whiskies, and the art of blending. Drive brand loyalty through education and storytelling.
Bourbon & American Whiskey
Highlight mash bills, barrel selection, and ageing processes. Connect with the growing global audience for American craft spirits.
Premium & Luxury Spirits
Deliver white-glove digital experiences for high-value bottles. Certificate of authenticity, ownership history, and investment tracking.
Global Distributors
Serve market-specific regulatory information automatically by geolocation. One QR code, multiple markets, always compliant.
Cask Investment
Track cask provenance, maturation progress, and ownership transfers. Provide investors with transparent, verifiable digital records.
KeepTag™ Authentication for Premium Spirits
KeepTags for Your Products
Give your customers a permanent digital home for all their product information.
Tasting Notes
Expert tasting profiles, flavour wheels, and serving recommendations for every expression.
Provenance & Origin
Full distillery details, cask type, age statement, and production methods — all digitally verified.
Certificate of Authenticity
Digital proof of authenticity and ownership, enhancing value for collectors and investors.
Food & Cocktail Pairing
Curated pairing recommendations and cocktail recipes to enhance the drinking experience.
Collector's Logbook
Personal tasting notes, ownership history, and collection management for whisky enthusiasts.
Regulatory Compliance
Ingredient declarations, allergen information, and health warnings — dynamically updated per market.
Transform Your Spirits Brand
Connect every bottle to a digital experience that builds trust, drives engagement, and creates lasting relationships with connoisseurs worldwide.
Next: Shelf Tags