SmartLinks Start
Put product information, connected services and the next useful action behind one GS1 Digital Link QR — for any product, in any category.
Ingredients · allergens · repeat purchase
Choose your way in
How SmartLinks Start works
Each SKU gets a GS1 Digital Link QR code — one standard code that works for customers, retailers and point-of-sale systems.
Print it once. Change where it leads, what it shows and who sees what, without reprinting a single label.
Ingredients, materials, instructions, care and compliance details live in one structured record behind the code.
The record uses the same data model our enterprise customers use for Digital Product Passport work, so you extend it when your category is mandated — not the label.
Build portals with the buttons your customers actually need — support, recipes, tutorials, repeat purchase, upgrades or resale.
Mix and match four or six actions per product, and change them as the season, campaign or product lifecycle moves on.
Go live in under an hour with your first SKU, then bring in the rest of the catalogue at your own pace.
Every code, record and portal carries forward into SmartLinks Hub and enterprise programmes — nothing is reprinted and nothing is migrated.
Choose your way in
Core works for any product of any kind. Hub builds a lasting history for your range. Specialist paths add industry tools on top.
Every essential feature: a GS1 Digital Link QR per SKU, a connected product page, DPP-ready records and AI-readable structured data.
Simple redirects
Point every GS1 QR at your existing pages — free.
Configurable redirects
Rule-based GS1 redirects, from £4.99/month.
Full product pages
Information, registration, story and repeat purchase.
A way back machine for everything you make: a lasting page per SKU, including discontinued products, ready for search, marketplaces and AI.
Specialist paths — industry tools on top of Core
Digital Product Passports, care labels and connected swing tags.
Free until you go live · No card required · Cancel anytime
Before you sign up
Add your products and shape each page before paying anything. Your subscription starts when you publish.
When the programme grows
Move from self-serve pages into connected experiences, operational workflows and portfolio-wide insight without starting again.
Connect
Bring product records, scans and customer touchpoints together across your whole range.
Understand
See which information, services and next actions customers actually use.
Scale
Add integrations, serialised identities, localised experiences and richer journeys as you grow.
GS1 Digital Link QR codes on pack turned skincare packaging into a sign-up channel — more competition entries and membership registrations.
“Since going live with the new packaging, Transformulas has seen an uptick in customer engagement, with a significant increase in competition entries and membership registrations.”
One geo-aware QR code per can meets EU wine labelling rules in Europe and carries the brand story everywhere else.
“The GS1 Digital Link QR code meets all our needs and helps us comply with the new EU wine labelling regulations. It's more than compliance — it's about connecting with our customers in new ways.”
Built on a global standard
GS1 Digital Links connect product identifiers to product-specific information, experiences and services while retaining the codes used across supply chains.
“The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable.”
Anne GodfreyCEO, GS1 UK
