Regulation
PPWR
Packaging and Packaging Waste Regulation (EU) 2025/40
The EU regulation harmonising packaging recyclability, reuse targets and consumer disposal information — increasingly delivered via on-pack QR.
PPWR sets EU-wide rules on packaging design, recycled-content minimums, reuse and refill targets, and standardised consumer information on how to sort and dispose of each component.
From 2028 detailed material composition and sorting instructions are expected to live in machine-readable form behind a QR on the pack — putting PPWR data on the same carrier as the DPP and the consumer experience.