SmartLinks connected product platform

Automotive Tyres Authentication & Consumer Engagement

Transform tyre consumer experiences with SmartLinks™ digital authentication, maintenance tracking, and comprehensive tyre lifecycle management from purchase to replacement.

No App Required Instant Setup GS1 Compliant
Connected automotive tyre with SmartLinks digital product passport — example 1Connected automotive tyre with SmartLinks digital product passport — example 2
How it works

Experience the flow

See how seamlessly SmartLinks integrates into your daily operations.

Features

Powerful capabilities

Advanced features designed to streamline your operations and maximise efficiency.

Tyre Authentication System

Combat counterfeit tyres with tamper-proof digital verification

Smart Maintenance Alerts

Automated pressure checks, rotation reminders, and wear monitoring

Performance Analytics

Track fuel efficiency, handling, and wear patterns for optimal performance

Safety Integration

Real-time safety alerts and recommended service intervals

Warranty Management

Instant warranty verification and seamless claims processing

Service Network Access

Find authorized dealers and book maintenance appointments instantly

Real-world impact

98%
Counterfeit Detection Rate
up
35%
Extended Tyre Life
up
15%
Improved Fuel Efficiency
up
Revenue Channel

Turn Every Tyre Into a Revenue Channel

Transform your automotive tyres into intelligent engagement platforms and direct sales channels. Create lasting customer relationships and unlock continuous revenue streams through smart tyre connections.

Direct Customer Engagement

Connect instantly with customers through personalised maintenance schedules, safety alerts, performance tips, and exclusive offers based on their driving patterns and tyre usage data.

Tyre as Smart Point of Sale

Every tyre scan becomes a sales opportunity. Customers instantly purchase services, accessories, replacement tyres, and premium maintenance packages directly through your tyres' SmartLinks.

Connected Tyre Ecosystem

Build an interconnected tyre ecosystem where tyres share performance data, predict maintenance needs, and create comprehensive customer profiles that drive targeted upselling and cross-selling opportunities.

Tyre Revenue Opportunities

Per customer, per tyre set through connected SmartLink engagement

Tyre Services
£85–150
Safety Packages
£95–180
Accessories
£75–140
Maintenance
£85–170
Total Additional Revenue£340–640
Key Benefits

Bottom-line impact for your business

Real operational advantages that directly improve profitability and efficiency.

Premium Tyre Authentication: Every tyre receives a unique SmartLink QR/NFC code for instant authenticity verification, combating counterfeit tyres while ensuring customer safety and confidence
Smart Consumer Engagement Hub: Create personalised experiences through tread wear monitoring, pressure alerts, and maintenance schedules that enhance safety and extend tyre life
Performance & Safety Tracking: Monitor tyre condition, rotation schedules, and performance metrics to optimise safety, fuel efficiency, and tyre longevity for maximum value
Warranty & Service Integration: Instant access to warranty details, service history, and authorised dealer networks with seamless claims processing and maintenance booking
Digital Tyre Passport: Complete tyre documentation including manufacturing details, recommended services, and usage analytics for informed replacement decisions

Ready to transform your operations?

Schedule a walkthrough to see how automotive tyres authentication & consumer engagement can work for your business.

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