Drive Direct Sales
Enable consumers to reorder their favourite wines directly from the bottle. Bypass traditional retail channels and build a direct-to-consumer wine club from every scan.
Digital Solutions for Wine & Vineyards
Meet new EU wine labelling regulations while enhancing consumer engagement. SmartLinks™ creates dynamic digital information portals for your wines — nutritional data, allergens, ingredients, and marketing content all accessible via a single QR code scan.
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Key Features
Connected Packaging Features for Wine & Vineyards
Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products
EU Regulatory Compliance
Meet requirements for nutritional information, ingredient lists, and allergen declarations through digital e-labels — fully compliant with EU wine labelling regulations.
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Wine Revenue & Consumer Engagement Solutions
Turn Every Bottle Into a Customer Touchpoint
Your wines don't stop generating value at checkout. Every scan is an opportunity to educate, engage, and build lasting brand loyalty with wine lovers worldwide.
Capture Wine Lover Data
Build detailed customer profiles from tasting preferences, purchase history, and engagement patterns. Know your drinkers by name, taste, and region — even when sold through merchants.
Run Tastings & Events
Promote winery tours, virtual tastings, and exclusive events directly from your bottles. Turn casual drinkers into brand advocates through immersive experiences.
Tell Your Story
Share your vineyard's heritage, winemaking process, and sustainability credentials. Connect consumers emotionally with the people and place behind every bottle.
EU wine e-labels
New EU Wine Labelling Regulations
Starting December 2023, EU wine regulations require additional information on all wine products sold in the EU, including e-labels via QR codes.
Implementation Timeline
E-labels via QR codes become mandatory from December 8, 2023 for wines and certain spirits.
Required Information
- Nutritional declaration (energy value)
- List of ingredients
- Allergen declarations
E-Label Requirements
- 1No personal data collection for accessing information
- 2No marketing information alongside mandatory details
- 3Information must remain accessible for at least 2 years
Important Note for Winemakers
The energy value must still appear on the physical label, while the full nutritional declaration and ingredients list can be provided digitally through QR codes. SmartLinks™ ensures your digital wine labels meet all EU compliance requirements while enhancing consumer experience.
Case study
Vinca Wines Success Story
See how Vinca Wines achieved EU compliance while enhancing customer engagement with SmartLinks™ Digital QR solution.
"The GS1 Digital Link QR code meets all our needs and helps us comply with the new EU wine labelling regulations. It's more than compliance — it's about connecting with our customers in new ways."
SmartLinks Hub
Your Post-Bottle Revenue Platform
The sale happens at the merchant. But the relationship starts at the first pour. The Hub turns every bottle into a direct channel for reorders, wine club sign-ups, and vineyard experiences.
Living Wine Pages
Tasting notes, food pairings, vineyard story, and vintage details — all from a single scan on the bottle.
AI Sommelier
Instant, expert answers on pairings, serving temperature, and cellar potential — trained on your wine data.
Direct Reorders & Wine Club
Enable one-tap repurchasing and wine club sign-ups directly from the bottle — bypassing the merchant entirely.
Compliance Built In
EU e-label regulations, allergen declarations, and nutritional data — all managed from one platform, not five.
KeepTag™ Digital Wine Labels & Authentication
KeepTags for Your Products
Give your customers a permanent digital home for all their product information.
Nutritional Information
Full nutritional declaration accessible digitally, meeting EU compliance requirements.
Ingredient Listing
Complete ingredients with processing aids and additives, clearly displayed.
Allergen Declarations
Clear allergen information accessible without data collection barriers.
Provenance & Origin
Vineyard location, grape varieties, vintage details, and winemaking notes.
Food Pairings
Curated food pairing suggestions and serving temperature recommendations.
Sustainability
Organic certifications, carbon footprint data, and environmental practices.
Transform Your Wine Labels
Meet EU compliance requirements while creating unforgettable digital experiences for wine lovers. SmartLinks QR codes turn every bottle into a gateway to your brand.
Next: Spirits