Commerce
PIM
Product Information Management
The system of record for product attributes — names, descriptions, specs, images — that feeds your website, retailers and marketplaces.
A PIM is where merchandising teams centralise product data so it can be syndicated to every channel that needs it: ecommerce site, Amazon, marketplaces, retailer feeds, print catalogues. It's the upstream of every product page in your business.
PIMs are excellent at attributes and terrible at lifecycle: they describe what the product is, not what happens to a specific unit after sale. The Product Record is the missing other half — per-item identity, ownership, support history, compliance events.