Food & Beverage Solutions
From vineyard to table — transform food and beverage products into intelligent, revenue-generating digital touchpoints.
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Find the right starting point for your products or your store.
01Complete packaging solutions for food products. Meet ingredient, allergen, and nutritional disclosure requirements.
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02Specialised solutions for breweries and cider makers. Connect with consumers and meet changing regulations.
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03EU wine labelling compliant solutions. Meet regulations while enhancing consumer engagement with dynamic QR codes.
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04Premium solutions for whisky and spirits. Build collector communities, authenticate products, and enhance brand story.
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05Connect shoppers to offers, recipes and product information right where they choose what to buy.
Explore01What connected packaging actually does for food & drink
Food & beverage packaging now carries commercial, operational and — for some categories — regulatory duties that paper can no longer hold. SmartLinks turns the same on-pack code into all three.
Repurchase, recipe-driven cross-sell, subscription, promotion — every scan is a chance to keep the customer when the supermarket owns the till.
Built on the GS1 Digital Link standard so the same code serves point-of-sale and post-purchase.
Encode batch and expiry in the URL so a recall reaches only the affected lots, and grey-market diversion is visible at serial level.
Supports the EU's Sunrise 2027 move from EAN to GS1 Digital Link on every pack.
For categories where the rules demand it — wine's ingredients and nutrition e-label above all — disclosures are served digitally in the shopper's language without reprinting.
Aligned with FIC Regulation (EU) No 1169/2011 and the wine e-labelling rules under Regulation (EU) 2021/2117.
02Key Benefits
Our digital solutions transform how consumers interact with food and beverage products while helping brands meet regulatory requirements.
Meet EU regulations for allergens, nutritional information, and ingredients lists through digital means.
Create direct connections with consumers through engaging digital content, stories, and exclusive offers.
Protect your brand and consumers from counterfeits with secure digital verification technology.
Provide product information in multiple languages without cluttering physical packaging.
Gain valuable data on how consumers interact with your products to inform marketing and product development.
Reduce packaging waste by moving detailed information online while highlighting your sustainability initiatives.
03Smart Shelf Tags for Food & Beverage
Transform your retail space with intelligent shelf tags that provide customers instant access to product information while streamlining staff operations.
Customers can quickly access allergen info, nutritional data, and product origins without asking staff or searching multiple sources.
Reduce repetitive customer inquiries and enable staff to focus on higher-value customer service activities.
Provide recipe suggestions, pairing recommendations, and promotional offers directly at the point of purchase.
Ready to start? Discover how smart shelf tags can transform your food retail environment and improve customer satisfaction.
Explore the Shelf Tags Solution
One geo-aware QR code per can meets EU wine labelling rules in Europe and carries the brand story everywhere else.
“The GS1 Digital Link QR code meets all our needs and helps us comply with the new EU wine labelling regulations. It's more than compliance — it's about connecting with our customers in new ways.”
Since 8 December 2023, wines produced and labelled for the EU market must carry a digital list of ingredients and a full nutrition declaration, accessible via a QR or other electronic means on the bottle. The legal basis is Regulation (EU) 2021/2117, the CMO amendment for wine. Background and worked examples live in our wine & spirits authentication guide.
Yes — when it's a GS1 Digital Link URI, the same code resolves to whatever the requesting market needs. UK shoppers can land on a Natasha's Law–compliant allergen panel, EU shoppers on the FIC ingredient/nutrition view, retailers on a stock-check, and your marketing team on the same shopper engagement layer. One sticker on the pack, many audiences.
Retail distribution gives you reach but takes the customer relationship. A scannable pack is the only direct line you keep — recipes that link to reorder, allergen profiles you can remember per shopper, promotions you can change without reprinting, and first-party data you can use for retargeting. See the food & drinks flow for what the scan experience looks like.
Because batch and expiry are part of the URL, a recall can be scoped to the exact production lots affected rather than every pack on shelf. The on-pack code becomes the index into your traceability data — useful both for the FSA recall workflow and for HACCP audits.
No — the same SmartLinks layer handles all of them with category-specific routing. Premium spirits lean harder on authentication and collector experiences; beer & cider and wine lean on e-labelling and direct-to-consumer; retailer shelf tags extend the same architecture to the shelf edge.
