Commerce
Agentic Commerce
Commerce mediated by AI agents acting on a buyer's behalf — researching, comparing, buying and managing products without the human ever touching the brand's website.
Agentic commerce is the near-future where a buyer's AI agent does the shopping: 'find me a replacement battery for the e-bike I bought in 2024', 'reorder the shampoo I liked', 'register the warranty on the kettle that just arrived'. The agent reads, decides and transacts.
For brands, this rewrites the discovery and support stack. If your product information isn't readable by agents — structured, grounded, queryable via MCP, citable via RAG — you don't exist in that conversation. The website was for humans; the Product Record is for agents.